It looks absolutely beautiful; it's expensively glossy and the colour palette is gorgeous.
But it's not just about looks. It's also substantial and weighty, thanks to the way it folds in on itself. As you delve into its inner layers, it expands perfectly to reveal goggle-boggling images, a plot which reads like Dreamscape plus The Matrix but infinitely better than both of those films, and a bunch of people in some absolutely Incredible Suits.
Inside are some amazing actors. Leonardo DiCaprio doesn't look like he's holding in a window-shattering fart for once, Joseph Gordon-Levitt looks dashing but a bit silly with a massive shooter and there are too few shots of Tom Hardy and Michael Caine.
If you press your ear to it very hard you can hear Hans Zimmer having the time of his life inside a terrifying nightmare.
I can't describe the final page to you. It's the perfect way to finish but you need to see it for yourself to truly appreciate it.
It's not flawless; there are some parts of it that I need to look at again to work out whether or not they make any sense. Also from end to end it's about 62cm long, and if I'm being honest it could do with being about thirteen percent shorter.
Having said that, as promotional material goes, it is without doubt THE BEST I'VE SEEN THIS YEAR. Especially in comparison to certain others.
You can read what you like into any of the above.
To comment on this metaphor, click here