You'll be pleased to read that The Incredible Suit's official verdict is: I like it. Despite the fact that Craig is wearing that shirt with the stupid collar that makes him look like he's got a bicycle's inner tube round his neck, and despite the fact that it looks like he's either been miniaturised and loaded into a gunbarrel or he's just got lost in a particularly dangerous subway, I like it.
I like the way it incorporates the famous gunbarrel design in a new way. I like the reference to the tube tunnels that feature heavily in an important set piece. I like that it's in black and white, except for the gold 007 logo, signifying Bond's 50th anniversary. I like the typeface, although the slightly larger 'F' still confuses me. But most of all I like that it's got James Fucking Bond, front and centre, where the eye is immediately drawn to, not standing just out of shot casting a non-threatening shadow.
So well done whoever's responsible. I'll take twenty please, one for each wall in my house.