Advertorial: Selling my soul to Backyard Cinema for a burger and a beer

Londoners would be hard pressed to make it home from work this summer without inadvertently wandering into an open-air cinema screening, so prolific are they at this stage. They're happening literally everywhere: in fields, on rooftops, in markets, in ladies' changing rooms, underwater, in bowls of soup, in space and in the space between spaces.

But only one of the brands currently peddling their wall-and-ceiling-free movie shows has had the foresight to bung The Incredible Suit a free ticket, burger and two drinks, so they're currently the only ones enjoying the unfathomable reach of a promotional post on this narrowly-read film blog. I suspect they were hoping I wouldn't be writing this quite so far into their season, but I have been quite busy so owt's better than nowt at this stage.

Anyway, Backyard Cinema is at Camden Lock until September 4th, boasting two screens, a load of deckchairs, some bean bags and the very real chance of eating an amazing burger. And despite the fact that I was more or less paid to write this, I can happily confirm that Backyard Cinema is actually one of the better outdoor screening events out there. Their partnership with Honest Burger makes them very special in my eyes, because Honest Burgers are my current burgers du jour, so any opportunity to sink my teeth into one of their juicy cholesterol sandwiches is welcome.

Further information can be found here, including the story of how Backyard Cinema's founder started with screenings in - yes! - his back yard, which is interesting because I showed Top Gun to a bunch of friends in my garden a few years ago yet somehow I do not now have an Honest Burger franchise on my patio. I have a greenhouse, a table and some stupid chickens. Anyway that's not important right now. What is is that you go and investigate Backyard Cinema so they get their money's worth out of the goodies they gave me.

If you have an outdoor screening you'd like to see treated with similar reverence - or indeed any product that I might enjoy and be unashamed to pimp with my pixels - then do get in touch, particularly if you work for Tom Ford menswear.